We helped a leading integration SaaS company break away from the category’s expected corporate sameness by turning an unlikely stat—a 97% retention rate—into the heart of the campaign. “Your Favorite BIS” reimagined business integration software like a fan-favorite brand, complete with the energy of a fan club. Through expressive photography and story-driven content, we captured what happens when integration just clicks and people actually love the tools they use every day…literally. In film, we took it a step further: when your integrations stop interrupting, you start noticing the things you’ve been missing.
SEEBURGER set out to show what it feels like instead…The comedy isn’t about technology, it’s about the freedom technology creates.
