Justin Cate • Creative Director • Illustrator
Justin Cate • Creative Director • Illustrator
We created the “Up&Done” campaign to challenge the unsafe, inefficient use of cranes for high-access work. Built around speed, mobility, and operator safety, the campaign highlighted how these aerial lifts get crews up, reposition fast and finish the job without resetting. A bold first-person perspective, vertical typography, and striking hits of brand orange brought the feeling of height, confidence and control to life.
