Justin Cate • Creative Director • Illustrator
Justin Cate • Creative Director • Illustrator
A new pediatric practice needed a brand as nurturing as the care it provides. Inspired by the caregiver archetype, we built an identity around the journey of growth—from seed to fruit—reflecting the path from maternity and infancy through young adulthood. The result is a brand rooted in care, connection, and the promise of growing alongside every patient.
