Justin Cate • Creative Director • Illustrator
Justin Cate • Creative Director • Illustrator
As the electronics industry experiences rapid growth, the leading producer of electronic materials, the liquid solutions that make semiconductors possible, sought to stand out in a competitive market and attract top talent through a bold brand identity. Drawing inspiration from the vibrant patterns of semiconductor wafers, our approach infused the brand with fresh energy and vitality. Designed to be both disruptive and distinctly different from competitors in the industry, this new identity redefines expectations and positions the company as a dynamic innovator.
