Justin Cate • Creative Director • Illustrator

Justin Cate • Creative Director • Illustrator

THERE FOR IT ALL

We launched a legacy lubricants brand in the U.S. with a bold, assurance-driven campaign built for hardworking industries. Starting in agriculture, the work pairs confident operators with a powerful, ever-present brand icon—standing strong behind it all. Rooted in a distinctly American spirit, it’s a story of reliability, pride, and momentum. Built to keep you moving—today and whatever’s next.

All REWORK WORK THERE FOR IT ALL RECONDITIONING MOMENTS 25 YEARS IN THE U.S. NEW VIEW LET'S MAKE IT HAPPEN FRIGID FLUIDS FFEM RIGHT HERE RIGHT NOW WHOOPS OUR BED IT'S MORE THAN A WAREHOUSE POWERFUL PROFILES PRICING THAT PROFITS REDISCOVER PEACH BLOSSOM WINSURANCE

REWORK WORK THERE FOR IT ALL RECONDITIONING MOMENTS 25 YEARS IN THE U.S. NEW VIEW LET'S MAKE IT HAPPEN FRIGID FLUIDS FFEM RIGHT HERE RIGHT NOW WHOOPS OUR BED IT'S MORE THAN A WAREHOUSE POWERFUL PROFILES PRICING THAT PROFITS REDISCOVER PEACH BLOSSOM WINSURANCE