Justin Cate • Creative Director • Illustrator
Justin Cate • Creative Director • Illustrator
A leading reconditioning software company wanted to build awareness and stand out in a sea of conventional car shots, UI screens, and arrow-filled “speed” graphics. Our solution? A bold, illustrative campaign that brought humor and human pain points to the forefront. Each custom illustration depicted life at the dealership without this solution—making it instantly relatable and memorable for every persona. The result: a fresh, attention-grabbing take on a product that helps reconditioning take the lead in dealership profitability.
