Justin Cate • Creative Director • Illustrator
preview-25.gif

25 YEARS IN THE U.S.

Celebrating 25 years of business in the U.S., the largest lubricants manufacturer in Canada marked the milestone with a bold, silver-soaked event in Miami, Florida. Designed to leave a lasting impression on its distribution partners, the experience was anchored by the powerful message: “Made by us. Powered by you.” Every detail embraced the silver anniversary—from immersive branding to elevated décor—paying tribute to the people who helped drive decades of success. It wasn’t just a celebration, it was a statement of gratitude, strength, and shared momentum.