
25 YEARS IN THE U.S.
Celebrating 25 years of business in the U.S., the largest lubricants manufacturer in Canada marked the milestone with a bold, silver-soaked event in Miami, Florida. Designed to leave a lasting impression on its distribution partners, the experience was anchored by the powerful message: “Made by us. Powered by you.” Every detail embraced the silver anniversary—from immersive branding to elevated décor—paying tribute to the people who helped drive decades of success. It wasn’t just a celebration, it was a statement of gratitude, strength, and shared momentum.

Invitation

Event Collateral

The Foyer
Before guests even stepped into the ballroom, they were greeted by a stunning, immersive foyer, transformed into a bold brand experience. Nearly every surface was brought to life, maximizing the space to build excitement and anticipation. The showstopper? A towering 14-foot logo monolith that stopped attendees in their tracks. It wasn’t just an entrance—it was an exclamation point.

Renderings


Miami vibe welcome night

Silver jubilee night

Networking
The Signage




The Main Event
Inside the ballroom, the immersion didn’t stop—it leveled up. The space was framed by two towering feature walls: one served as a bold brand statement and photo-worthy backdrop, while the other stood as a striking tribute to our distributor partners. Together, they turned the room into a celebration of identity, impact, and the people who power it all.

Step and Repeat Rendering

Wall of Honor Rendering







The Festival
For the last night of the conference we invited guests to take a moment, relax, reflect and unwind in a laid back music festival atmosphere.